Welcome To DIR Incorporated

Thanks for visiting our website. We look forward to helping you achieve both your offline and online Sales & Marketing goals.

Navigate our website, and if you have any questions reach out to us directly via phone, livechat, text, social media, or web page contact form.



Website Redesign Package

Refresh Your Website Design for Inbound Traffic

Everyone wants a website that’s beautiful and user friendly. But we believe it should also be working around the clock to generate leads for your business. In other words, your website should act as your best salesperson. Through creating buyer personas and mapping their conversion paths, we build sales-ready websites that do just that.

A new look can help you utilize the latest inbound marketing techniques and demand generation tactics for more leads.

Regularly updating your website design and getting the fundamentals aligned are necessary for successful inbound marketing. And refreshing the design, layout and architecture can deliver reportable results in just one to two quarters.

From conception and strategy to design and implementation, DIR Incorporated helps you launch a beautifully-designed, data-driven, and mobile-friendly website on either Drupal or WordPress that’s easy-to-navigate, compelling, and built for conversions.

What Type of Website Redesign Do You Need?

Sales Ready Website

Your Website Should Be Your Best Salesperson – Transform your website from a standard digital brochure into a powerful lead-generation machine. Attract the right visitors, generate better qualified leads and grow your business one conversion at a time.

Our sales-ready websites transform your traditional web presence into a fully optimized lead generation and prospect conversion tool. With design and content that appeals directly to your personas and their desires, your website will be built for scale and easy to manage as your business grows.

  • Attract More Qualified Visitors

Optimized content brings the right prospects to you, so you don’t waste time barking up the wrong money tree.

  • Power Increased Conversions

Designed around your personas, your site will address their challenges directly and make it easy for them to move to the next buyer’s journey stage.

  • Enable Sales and Marketing Teams

Armed with content designed for the buyer’s journey, clarity on prospect behaviors and an easy-to-manage backend, both teams will be prepared to take action.


Website Redesign Package – Packages starting at $5000

  • Website refresh, design, layout and architecture
  • New landing pages to capture leads for your sales team
  • Integrate new leads with your CRM
  • Refresh of graphics and messaging on your social channels
  • Update to your search engine optimization (SEO) plan
  • Regular consulting and strategy to support your team

Your New Website Will Be Fully Optimized For:

  • Conversions & Lead Generation

Guide your users through their journey and convert them into leads and sales with strategically placed calls-to-action.

  • User Experience

Give your users what they want! Show them the right content at the right time to achieve higher conversion rates and quality leads.

  • Search Engines

Rank higher and get found in search engines via extensive on-page and off-page optimization.

  • Speed

Fast load times are critical to a great user experience, ensuring they can get information in a timely manner, and improve the overall SEO of your website.

  • Cross-Browser and Multi-Device Functionality

Deliver a consistent experience for your users across mobile devices and browsers. This ensures that our strategized designs will perform reliably no matter what browser or device they visit your site from.

  • Security

Providing your users with a secure experience is essential to building trust. By enabling an SSL on your website, you’ll gain a small boost to SEO and show users that they information is safe, giving them comfort when converting.

Add-on Website Redesign Package Options:

Website Redesign Package Hosting Option South Bend Indiana

Web Hosting

  • High performance and security
  • Live support
  • Automatic Back-ups sent to your inbox.

Add $25 per month


South Bend Brand and Design Web UX Company

Monthly UX

  • Monthly image changes [pre-selected by you]
  • Heatmap reports and UX change recommendations
  • Updates based on approved UX change recommendations.

Add $75 per month

The Proven Process

1) Open the Conversation

Before we even start working together, you’ll meet with Matt Howell, Senior Web developer and a certified DIR Web Specialist, who will help you:

  • Understand your organization’s objectives
  • Define website redesign goals
  • Clearly define the scope of your web design project
  • Outline the “must-haves” of your new website
  • Identity a clear timeline
Web Design - Redesign Scheduling and Timeline
2) Comprehensive Website Analysis

Upon agreement, you’ll start working with an in-house team that includes a consultant, who will be your primary point of contact, a digital strategist, a web designer, and a web developer.

You’ll be working with a team that has experience building websites of all sizes and complexities. They know what it takes to build a performance-driven website and how to make this a great experience for everyone.

Before beginning your redesign, we’ll analyze your website by conducting qualitative & quantitative research from Quicksprout, Google Analytics, Crazyegg and Hotjar to create fundamental assumptions.

With our assumptions defined, DIR will hold a brainstorm meeting to finalize plans for the redesign, set goals, and outline exactly how we’ll help you achieve them.

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Included in the strategy phase is the following:

  • Website & Analytics Audit: Gaining a strong understanding of your website’s assets and areas for improvement is critical to building a conversion-focused website. Your team will run through a checklist to identify any SEO concerns, website assets, and areas vital to the user journey to ensure that they are translated to the new design.


  • Persona Research & Development: By researching your target audience and creating buyer personas, we’ll develop a strong understanding of what’s actually important to your customers and what’s not. Your team will help you understand the way they buy and create fundamental assumptions on which we’ll build your website from. These assumptions will be validated through user experience testing.


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  • Fundamental Assumptions: During your persona review, we’ll brainstorm some assumptions regarding how your users typically engage with your website and brand, what pain points we think they have, and what issues they’re encountering.  By documenting fundamental assumptions, we’ll have testable items that will dictate the direction of your page designs and ensure we are creating the best user journey and experience possible.


  • User Testing: The goal of user experience research is to validate our fundamental assumptions, increase our understanding of your personas, and generate ideas on how to improve the buyer journey. To do this, we’ll conduct qualitative research via questionnaires, observational research through heatmaps, clickmaps and session recordings, as well as quantitative research, using Hatchbuck and Google Analytics.


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  • Brand Identity & Messaging: Having a clear brand message helps build trust with your users, and let them know they’re in the right place to have their problems solved. You’ll work with our team to ensure we have a clear message that supports the vision for your brand.


  • Information Architecture: Creating the architecture of your website or a sitemap, helps to ensure we have all the necessary pages users required to continue their journey.


  • Wireframe Creation: Wireframes are the foundation of website designs. This is where we’ll create the layouts of each website and strategize the elements that will help your users through their journey.
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3) Bringing Your Website Redesign to Life

From here, your team’s graphic designer will turn these insights into high fidelity mockups. Once approved, your team’s web developer will craft your website using our custom-built internal framework.

Our framework is built with industry best practices and optimized for quick load times, cross browser compatibility, mobile responsiveness, and gives us improved efficiency during development.

Before launch, DIR will ensure that all website pages follow on-page SEO best practices and ensure everything is in proper working order. Your website will then be monitored for continuous optimization.

Web Design and Development Company St Joe County Indiana - South Bend RegionIncluded in the build phase is the following:

  • Site Design: High fidelity mockups of your website pages that align us on what design elements will improve your user journey, conversions, and give the right information at the right time.
  • Content Creation: Remarkable content is paramount to a successful website. Your team will work with you to generate persuasive copy to help guide your users on the website, making sure to steer them towards conversion points along the way.


  • Development: Your team build your website from the approved high fidelity mockups. The website will be built using our optimized framework to ensure a fast development turnaround following industry best practices.


  • QA: Rest assured that your site will launch without any bugs. By performing a full Quality Assurance, including cross-browser testing and mobile device testing we’ll ensure your users have a flawless experience leading them to convert easily.


  • Launch


  • Post Launch Support: We often get asked, “What happens after launch if something goes wrong?” We’ve got you! We support all of our sites post-launch to ensure a seamless hand off to your team. If you have any questions we’re only an email or phone call away!
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4) Continuous Improvement (Growth Driven Design)

Websites are never “finished,” they must continuously evolve to meet changing user needs, habits, and trends.

By utilizing a Continuous Improvement cycle, we’re able to update your site based on real user data so it never becomes dated and stale.

The continuous improvement cycle is simple: Plan, Build, Learn, Transfer. 

  • Plan: By reviewing real user data from your newly-launched site, we’ll see where updates can be made to improve the user journey and experience even further. Utilizing heatmaps, clickmaps, scrollmaps, and recordings. You’ll see exactly how your users engage with page elements, what’s working and what’s not.


  • Build: Your team will add the planned updates to your website following industry best practices. Once these updates have been made, in a timely manner, you’ll be able to test the efficacy of the changes and how it’s impacting the user journey and experience.


  • Learn: Now that updates have been implemented, we’ll begin gathering user data again. This information will give us insight into what helps your audience make more educated, speedy decisions to get through their journey faster, leading to more conversions and sales.


  • Transfer: Transferring the data we’ve uncovered from the cycle and documenting it is critical to properly improving your website. This will ensure we have a running log of what resonates with your users and what doesn’t, so we don’t repeat any non-beneficial activities and only focus on those that improve your traffic or conversions.

Extra SEO, Integration, and Testing

Most site we build have extra plugins and software tools that allow for better performance and usability of the website. The most common plugin is Yoast SEO.

We will go back through every page and ensure each one of your pages and post are as SEO friendly as possible without sounding to much like a canned message.

Upon completion of all integrations and development we run a few test, get your final approval and launch the site.

Training and Support

Your WP website re-design includes 2 hours of training in addition to 45 days of tech support, which is included free of charge after the site goes live.

After that time tech support will be billed at our current hourly rate of $85 unless the issue is minor and takes less than 10 minutes to correct.

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